PressRelay Launches Entity Authority Platform to Help UK Businesses Get Recognised by AI

LONDON, 25 March 2026 —

LONDON, 25 March 2026 — Razormind has launched PressRelay, an entity authority management platform designed to help UK businesses measure and grow their recognition by artificial intelligence systems including ChatGPT, Google AI and AI.

The platform addresses a fundamental shift in how consumers discover businesses. As AI-powered search tools increasingly replace traditional search engines for local business discovery, organisations that lack a structured digital identity risk becoming invisible to the systems that now influence purchasing decisions.

PressRelay combines four strategic capabilities into a single platform: multi-model AI recognition probes that test whether leading AI systems can accurately identify and describe a business; Knowledge Graph detection that maps an organisation's presence across Wikidata, Companies House and Google's Knowledge Graph; structured data optimisation that ensures websites communicate clearly with both search engines and AI crawlers; and press release creation and distribution as one input channel for building entity authority.

The platform runs automated monthly scans across multiple AI models, tracking how each system responds to queries about a client's business. Results are compared over time to measure whether entity authority is growing, stable or declining. This data-driven approach replaces guesswork with measurable benchmarks.

"The businesses that will thrive in the next decade are those that AI systems can confidently identify, describe and recommend," said Gareth Ellis, Founder, Razormind. "PressRelay gives business owners a clear picture of where they stand today and a structured path to improve their visibility across every AI platform that matters."

Research indicates that 96 per cent of AI citations in business recommendations originate from press release-style content and structured data sources rather than traditional web pages. Google's 2025 purge of three billion entities from its Knowledge Graph has further raised the bar for businesses seeking to maintain their digital identity.

PressRelay operates as internal infrastructure for the Razormind estate, supporting more than 150 projects across web development, SEO and digital marketing. The platform publishes releases through a dual-distribution model: a central news hub at pressrelay.co.uk that builds portfolio-wide domain authority, and direct publication to individual client domains.

The platform is built on secure database with React and Astro, deployed across cloud hosting, and integrates with AI, leading AI, AI and AI APIs for its multi-model probe system. Monthly operational costs for the AI scanning infrastructure remain below one pound per client.