About PressRelay

PressRelay is an entity authority management platform for UK businesses. We help organisations build measurable recognition across AI systems, search engines, and Knowledge Graphs — the infrastructure that increasingly determines how businesses are discovered and understood.

What We Do

Press releases published through PressRelay are one input into a broader strategy. We track and grow how well organisations are represented in Knowledge Graphs (Wikidata, Google Knowledge Panel), structured data networks, and multi-model AI systems including Claude, GPT, Gemini, and Perplexity.

Every release published on pressrelay.co.uk is enriched with structured data (Schema.org JSON-LD), syndicated through RSS, Atom, and JSON Feed formats, and indexed in the Google News sitemap. This creates a compounding record of organisational activity that AI systems and search engines can discover and reference.

Editorial Approach

Content published on PressRelay follows a rigorous editorial standard. While AI tools assist with drafting and formatting, every release undergoes human editorial review before publication. We enforce AP Style conventions, third-person reporting, proper dateline formatting, and structural requirements that meet wire-service standards.

Our editorial guidelines detail the full set of requirements that every release must meet.

Our Mission

The way businesses are discovered is shifting. Search engines now surface entity-based results. AI assistants answer questions about companies using Knowledge Graph data. Voice assistants and chat interfaces are replacing traditional search for a growing number of queries.

PressRelay exists to help businesses navigate this transition — building the structured, corroborated, machine-readable presence that ensures they are accurately represented wherever people (and AI systems) look.

The Team

PressRelay is maintained by the PressRelay editorial team, based in the United Kingdom. We combine editorial experience with technical expertise in structured data, Knowledge Graph management, and AI systems to deliver a platform that bridges traditional press distribution with modern entity authority building.